July 2008
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Ferrari 原來你的錢幾乎全部拿去賽車了
Luca Cordero di Montezemolo Ferrari總裁及Fait集團主席Ferrari這支車隊之所以擁有這麼多的車迷不是沒有原因的。在現今的F1場上出現越來越多的”廠隊”。所謂”廠隊”即是由車廠直接出資成立的車隊，舉凡BMW Sauber F1Renault F1TOYOTA F1Honda F1都是由車場直接出資的車隊，所以是車廠賺錢，自然就有較多的錢挹注車隊來賽車但是車廠若是賠錢第一個像要砍掉多半都是賽車這個燒錢的部門。另一種情況是車廠玩賽車，但玩了許久燒了許多錢，但在賽場上卻看不出成績。往往還成為別人揶揄的對象(頭又大即是一例)但是Ferrari就不一樣了，他正好相反過來。當初Enzo Ferrari之所以要賣車主要是為了籌措賽車經費，而他本人對賣車這檔事事毫無興趣的Ferrari的名聲在世界車壇尤其在賽車界可是如雷貫耳。但是若是看營業額等數字的話Ferrari可就算是小公司了Ferrari 近三年 營業額 及銷售量2005 1289 million Euro 54092006 1447 million Euro 56712007…
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